Extending the brand identity and logo into packaging artwork for the coffee varieties that this Cumbrian roasters sources from across the world. Illustrating cards to communicate the coffees origin in a fun and engaging way. Each country and plantation has its own story to tell. Ethiopia for example is fabled to have first discovered coffee beans when a goat hearders flock became iratic and full of energy after eating these unknown red beans. The Shepards then brandished them beans of the devil and threw them into the fire. Releasing a heavenly eroma the Hearders instantly had a change of heart and dubbed them beans of the gods!