Superlove Merino are a multi-award winning clothing company for babies, toddlers and children. The brief was to reinvent their existing ‘Enchanted Forest’ design, to breath more life to the scene. The creatures needed to be friendly and fun so parents and children both enjoyed the illustrations. The pattern would be repeated so it had to seemlessly flow. The client believed the concept was strong but wasnt selling as they’d hoped. This new design quickly became their best seller, stealing the crown from the old favourite. The company were featured in this article in the independant for the 12 best sleeping bags for babies and toddlers.